Most people who visit your site are looking for information. Information about what you do, what you can offer them, pricing or general related content.
When it comes to standing out from the crowd, the one thing that will always differ is someone’s blog. Everyone has an opinion about anything and everything, especially if they specialize in a certain field. If you take a look at my blog content, you will automatically know that my business is related to Pinterest.
Blogging Is Not Dead
If you aren’t convinced that you should have a blog, then maybe you should check out two of my favorite business ladies, Melyssa Griffin and Jenna Kutcher. Even though they are doing everything else, they are also making sure to keep up with their blog. So if it was dead, I don’t think they would still be contributing!
So, you are leaning on the idea of creating the blog, but might need a bit more convincing. Here are 3 reasons why your business needs a blog:
- Blog content gets picked up my Google and allows for ranking. What that ranking means, is the higher quality and keyword impacted blog post you write, the higher Google will rank you and the more people will be able to find you. Being in Google’s good graces is very important and believe me when I say it is super impactful.
- You are creating new content and ideas for people who are coming to your site. When potential clients or customers come to your site, they don’t always expect to learn something new. So when they do, it makes it super insightful and when it’s really helpful they will come back (or even better, tell others about you!).
- Blogging can help drive your social media and help build your email list. Although this conversion can take some time, the more you build up your website and content to go along with it, the more likely you will notice the flow of traffic. Who doesn’t love that?!
Time Management + Blogging
I know how time consuming a blog can be, but even with what I do as a Pinterest Strategist, I find it super helpful to provide my knowledge. I write about meaningful tips that I personally go through or learn about in order to educate you on the benefits.
You could do the same! Even if it isn’t every week, you could easily write a post every two weeks or once a month. It’s up to you to decide, but I promise you if you have a business it is SO worth it.
Need help coming up with the best strategy for Pinterest? Then get a copy of my free Pinterest Keyword Guide, here.