Did you start your Pinterest business account only to realize that you didn’t enough time to execute a proper strategy and actually start to do enough to see movement?
It happens to a ton of others, once they realize that Pinterest takes a bit longer to figure out. But the good news is that since you created an account, you are building trust with Pinterest regarding how long you’ve had your account.
The downfall; however, is that since you kept your account inactive, your account will be treated as a “newer account”, which will still take time to re optimize (it can take up to 6 months for an account to optimize). Don’t let that worry though, because there are still things you can do to revive your dead Pinterest account!
𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨:
1. Make sure that you create a Pinterest business account. When you are relating anything to your business, you want to focus on making sure that you start off with a Pinterest business account. If you started the account as a personal, no worries! You can easily convert it!
2. Clean up your current boards. Your business relies on making sure your Pinterest boards has relatable content. When you stray away from that content, it can steer people from understanding who you are and what you do. So make sure to hide any irrelevant boards and only focus on the ones that will gain you traction.
3. Start with at least 5 boards that’s related to your business. Create those boards and add keywords to their titles and descriptions. Every Pin you stick on that board will then be assigned those keywords, which will help those Pins to rank in search. The more keywords you add that’s relevant the more content of yours will be found.
4. Link your pins accordingly. Make sure that every pin is linked to the most obvious spot when it comes to the pinner getting their information. If people are sent to a location that doesn’t make sense, it just isn’t a good look.
5. Focus on staying consistent. Staying consistent and making sure you have pins going out every day is essential to showing Pinterest that you are active. I understand that pinning everyday can be difficult, so I use a scheduler called Tailwind to help me schedule for an entire month out so I have more time on my hands.
6. Fresh pins are essential. Since March 2020, Pinterest has announced that fresh pins should be your strategy moving forward. You can learn more about what fresh pins are, in another blog post I recently wrote!
Are you struggling with getting your Pinterest off the ground? Then let’s work together with a Pinterest Strategy Session or join The Pinterest Workshop so I can help you!