4 Places To Add Keywords On Pinterest

The one thing I always want to drill into someone who uses Pinterest, is that you need to understand how to come up with a good strategy. What I mean by that is, Pinterest is more than just pretty pins and repinning fun content. If you are a business using Pinterest to grow your audience, increase sales or to start building your email list, then you need to understand on how to use keywords. Here are 4 Places To Add Keywords On Pinterest.

  1. Title and Bio
  2. Board Descriptions
  3. Pin Title and Description
  4. Pin Design

Title and Bio

In your title and bio you should always focus on making sure people know who you are and what you have to offer.

This is also how people will find you personally in search. Another thing to note is that you want to make sure to add your name and a picture of yourself (or logo that represents your company).

Board Descriptions

This is the largest area where people lack adding keywords. You need to make sure you adding more than 10 keywords per board. This is another way people can find you is based solely off the content you write about. Also make sure you are adding a category to your board. This also helps becoming more searchable and also helps your Pinterest rank better.

Pin Title and Description

When you open your pin scheduler, especially if you use Pinterest for that, then you need to make sure that your title and description match each other. What I mean, is make sure to use keywords in your title and make sure to use that same title in your description. You will also take time researching more keywords to add in your description. The more relevant keywords added, the more of a chance your pin will get noticed.

Pin Design

Yes you read that right! Your pin design should also contain keywords! Most people don’t know this, but although Pinterest is a visual search engine, it somehow can scan text on images. This is also a place for me to remind you since Pinterest can scan your pin design for images as well. So make sure along with keywords you focus on the correct image!

Still not convinced the using SEO and adding keywords work to see growth? Then check out some examples below!

In middle of May, impressions were sitting around 2K. Once I implemented SEO info the strategy beginning of June, impressions went up to 8K. Impressions tripled in less than a month!!
This is from my client Prone to Wander LA. They went from 3-4K impressions beginning of June due to cleaning up their account to 61K by just optimizing their account and using SEO keywords in their strategy. It only 2 weeks to do this!!
Do you finally want to get ahead of using Pinterest and get results like above?!

Enroll in my Pinterest Course today for only $58! Where you will learn step-by-step on not only the basics of Pinterest, scheduling and creation. But also learn how to use the best strategy of keywords and SEO to grow your business and see results.


18 thoughts on “4 Places To Add Keywords On Pinterest

    1. I am so happy to hear that, Charlene. Thank you for taking time to read both my posts! If you have any questions, please reach out. I’d love to help further 🙂

  1. Such great tips for anyone who uses Pinterest as part of their marketing strategy! I think people forget that Pinterest is a visual search engine and keywords are key to success.

    1. Hi Kimberly! That makes me so happy that this was helpful. Make sure to check out my Pinterest course or 4-Week Mastermind if you need more help! 🙂

    1. Yes! Board descriptions are huge! If you need any extra help, check out my self paced course or consider signing up for my Mastermind! It’s all about Pinterest and SEO 🙂

    1. Hi Tracey! Yes, that is such an important spot to add keywords!! Check out my course or check back to get more details on my Mastermind! You will learn everything you need to know about Pinterest and SEO 🥰

    1. Hi Jess! Yeah most people don’t actually! It’s crazy to think about it though, since Pinterest is so visual only, but cares a lot of about any text regarding the pin!

    1. Hi Shannon! So happy to hear that. You should also check out my 4-Week Mastermind. You will learn everything you need to know, plus some, to really make Pinterest work for you! ☺️

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