The one thing I always want to drill into someone who uses Pinterest, is that you need to understand how to come up with a good strategy. What I mean by that is, Pinterest is more than just pretty pins and repinning fun content. If you are a business using Pinterest to grow your audience, increase sales or to start building your email list, then you need to understand on how to use keywords. Here are 4 Places To Add Keywords On Pinterest.
- Title and Bio
- Board Descriptions
- Pin Title and Description
- Pin Design
Title and Bio
In your title and bio you should always focus on making sure people know who you are and what you have to offer.
This is also how people will find you personally in search. Another thing to note is that you want to make sure to add your name and a picture of yourself (or logo that represents your company).
This is the largest area where people lack adding keywords. You need to make sure you adding more than 10 keywords per board. This is another way people can find you is based solely off the content you write about. Also make sure you are adding a category to your board. This also helps becoming more searchable and also helps your Pinterest rank better.
Pin Title and Description
When you open your pin scheduler, especially if you use Pinterest for that, then you need to make sure that your title and description match each other. What I mean, is make sure to use keywords in your title and make sure to use that same title in your description. You will also take time researching more keywords to add in your description. The more relevant keywords added, the more of a chance your pin will get noticed.
Yes you read that right! Your pin design should also contain keywords! Most people don’t know this, but although Pinterest is a visual search engine, it somehow can scan text on images. This is also a place for me to remind you since Pinterest can scan your pin design for images as well. So make sure along with keywords you focus on the correct image!
Still not convinced the using SEO and adding keywords work to see growth? Then check out some examples below!
Do you finally want to get ahead of using Pinterest and get results like above?!
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