What are “Fresh” Pins?

To increase traffic you need to create “Fresh” Pins

Pinterest released an algorithm a few months ago and of course kept things a bit on the DL. ⁠ If you have a Pinterest account and wondering why your traffic has dropped, then let me explain a bit on what happened.⁠ One of an early algorithm change in March 2020 was all about having “fresh pins”. 🤔⁠

𝑭𝒓𝒆𝒔𝒉 𝒑𝒊𝒏𝒔 = 𝒃𝒓𝒂𝒏𝒅 𝒏𝒆𝒘 𝒄𝒐𝒏𝒕𝒆𝒏𝒕⁠

That might seem self explanatory, but since the change, the rules have gotten a bit more strict on what Pinterest thinks is a “fresh pin”.⁠

What are Fresh Pins Considered?

  • Brand new, relevant image⁠
  • Text on image⁠
  • Pin title and description⁠

    So what this means, is that you can still create multiple pins for the same URL, BUT the biggest change is that you need to use a new image and all new text.⁠

    Before, you could just add new text with the same image, but apparently that doesn’t fly anymore!⁠

Need some help?

If some of this confused you or are having trouble with gaining the results you want for your Pinterest account then check out my monthly management services or personalized strategy sessions to learn more!


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