Working in the corporate world for 4+ years, has really allowed my to learn about what type of marketing works well together. One thing I learned before starting my business is that SEO (Search Engine Optimization) and Pinterest go together like cookies and milk (yes, I said it). It is so important to understand the benefits on how to rank on Pinterest.
Getting Traffic and Leads
Pinterest is considered a “social search engine”. It’s purpose is to be looked at as a Google or Bing.
So you are trying to understand Pinterest and how to improve your SEO ranking in the search results. Here are a few things you can do to rank in Pinterest search:
- Keywords are so important. You should have your keywords, pretty much anywhere. They should be in your name, your bio, board titles, descriptions, pin titles and of course, pin descriptions!
- Hashtags. Hashtags didn’t matter that much before. But now they are starting to matter a little more when it comes to rankings. People are starting to search hashtags, so you might as well add them to your pin description. I would not recommend; however, adding them to your bio or board description!
- Be very careful how you pin your pins. What I mean is don’t pin a pin to one board and then add it to multiple different boards. I just found out recently, that it’s super frowned upon so only focus on pinning to the most relevant board.
- Pinterest designs matter more than you think. Having clear and concise headings and good quality images makes a huge difference when it comes to designing click worthy pins. Engagement is a huge factor to what is shown to other people. So make sure you focus on the quality, especially if you do not have time for the quantity!
I wish giving you these tips would give automatic results. In the back of your mind always remember that you can’t control how Pinterest responds to your content. What I can tell you is that if you remain consistent, focus on a well thought out strategy and allow yourself to pivot based on analytics, then you will do just fine!
Are you tired of struggling with Pinterest and want to learn everything you need to know to make it successful for you and your business/blog? Then come join my 4-Week Pinterest Mastermind!
We will be covering everything Pinterest, along with really teaching you the secrets to growing your audience, increasing sales and growing your email is.
But hurry, because spots are limited. So save your seat, today!