Are you just starting out in your business (or maybe currently running your own business), thinking of other areas you’d like to explore? You are realizing that Pinterest is an amazing platform where small businesses can promote their courses, services, freebies, brands, podcasts and products! Pinterest is a huge opportunity that not a lot of people take, but should definitely consider. If you are ready to start your own Pinterest business, then here are 4 ways to do that!
1. Build a Landing Page or Website
Having a website or at least a landing page where you can tell your audience more about you and what services you offer can be super helpful and rewarding. If you don’t want to make that investment or have time to build your own website, then pick a social media platform (Instagram or Facebook) to utilize as your “website”.
2. Offer 1-3 Packages
Figure out what type of Pinterest services you’d like to offer.
Do you want to mostly focus on monthly management? Then make sure create at least a starter and basic package. If you want to add another service in that area, then maybe add just an account set up package where all you do is set up their account.
If you want more of a creative outlet, sometimes people are looking for strict Pinterest designers. So your main service would be to design Pinterest pins, but nothing else. Or maybe you can create a 10-15 pack of templates for people to purchase to make some passive income and customizable on the side.
If you want to maybe shift into my area of being a coach, then you can offer 1:1 or group sessions. These sessions can be narrowed down to what just the client wants or make it into a program!
Speaking of programs, if you are looking to start your own Pinterest business or offer services, then you should check out my 1:1 Pinterest Business Coaching Program. Click here for more information!
3. Set Pricing
This part is always tricky for people. So let me break it down a bit more you. When you are deciding pricing, check out what your competition might be offering. Mostly of what you will see are bigger Pinterest agencies, so they can charge $600-700 per package. But for someone like you, you wouldn’t want to go that high.
When looking at other pricing, calculate the time you think you’d spend on what account and make sure it’s reasonable in comparison with the competition and your skill set. I would not be afraid to start at an hourly rate of $30 an hour though (with anticipation of growing). Pinterest is a very underutilized platform, where it takes a lot of time and strategy to see results.
It’s much more than just designing and scheduling pins, so don’t feel bad if you are pricing yourself higher due to the work load.
4. Build a Community
Building a community is essential to getting clients and building those strong connections to help you along the way. The best way to start is to focus on a social media to grow. For me personally, I focus on Instagram to build my community. It is a lot more than just getting followers and likes though. Make sure to always genuinely engage with others whether its responding to stories, sending meaningful dm’s, commenting on posts and why they resonate with you, and more. It takes a lot of work to get to know others, but if you are in this business, you need to be able to connect without thinking of selling just as much as selling.
If you are struggling to find “your” community, then make sure to check out my recent post on “How to Attract Your Dream Client“.